Why You’re Here
Selling products that are new, expensive, or complex via email marketing is a challenge. The In-Flight Entertainment System offered By Adonis One certainly fits that criteria.
If leads and prospects aren’t actively opening your emails, clicking-thru to your website, and expressing interest in the product, then sales via the internet will be a struggle.
The bottom line is the cost of not solving this problem is very high. You could lose out on hundreds of thousands of dollars (or more) in revenue.
If you add in the fact that one customer will likely order multiple units, refer other customers to you, and offer your business a high customer lifetime value, there’s a lot of money at stake.
Where You Want to Be
Email marketing is a high ROI marketing activity when executed correctly.
Ultimately, the goal is to reach fleet owner/operators along with the key decision makers at avionics shops, get them to express interest, and sell them your products/services.
The solution to increasing conversion rates is better email copywriting.
What I Want to Help You With
I want to help Adonis One increase their lead to conversion rate, and increase sales via their email marketing efforts.
Create a lead nurturing email campaign. Not all leads are going to be ready to buy immediately, especially with a product in the $14,000 price range.
It’s important to have a series of autoresponder messages that you can send out via your email service provider to nurture leads through the sales cycle.
Additionally, we want to create “hard hitting” direct response emails that get leads and prospects to take a desired action (request a demo, buy the product, etc.).
2 Options for Solving the Problem
I’m going to present two options for getting started.
Option 1: Roadmapping Session
A roadmapping session is a phone call that typically lasts 45-60 minutes, and gives clarity on the following:
- What are the core problems Adonis One is trying to solve?
- What would it mean to overcome these challenges?
- What does success look like compared to the current reality?
- How does email copywriting fit into the overall marketing mix?
- What are the main benefits your product provides to your target market?
- What stories can we tell to connect with your target audience?
This session helps to ensure that we are both on the same page, and are focused on implementing solutions that solve the most pressing lead generation & conversion issues for Adonis One.
It’s essentially a “deep dive” into the marketing side of the business. When a problem is thoroughly understood, the solution can be tailored accordingly.
Investment for this roadmapping session: $175
Option 2: 10 Professionally Written Emails.
Depending on who you are targeting with your emails, these could be lead nurturing emails, or direct response sales emails (most likely a combination of the two).
This option includes a brief 20 minute phone call where we discuss who you are emailing (your own leads, trade magazine lists, etc.), and develop a “customer profile” for each list you are emailing. When I understand exactly who the audience is I’m crafting email copy for, conversions will be higher.
For example, the email copy needed for your own “warm leads” that know who you are and what you do is quite different than the email copy needed when sending emails to “cold prospects.”
The investment for writing email copy for 10 emails: $1,850 ($185 per email)
What’s the Cost of Not Solving the Problem?
Copywriting is an investment. In this case, it’s an investment to improve a key marketing and sales channel within your business; email.
It doesn’t matter how many emails you send, or how targeted your lists are if your email copy isn’t top notch. If it doesn’t get your target audience to take a specific action that advances the sale, it’s worthless.
I write engaging emails that will help Adonis One nurture leads and increase sales. I look forward to working together to solve this marketing challenge.