Think Marketing is Hard? Introducing Mark Satterfield’s Book: “The One Week Marketing Plan”
Marketing is hard.
Marketing is expensive.
Marketing is time-consuming.
Marketing is confusing.
At least that’s what most marketing companies want you to believe.
We toss around industry jargon like lead generation, SEO, marketing qualified leads, sales qualified leads, lead nurturing, segmentation, conversion optimization, marketing automation, etc.
Admittedly, it can be overwhelming to the uninitiated, inexperienced marketer.
But it doesn’t have to be that way. Not if you know how to use a system of connected activities designed to bring a steady stream of clients to your business.
- What if you knew where your next client was coming from?
- What if you were supremely confident in your marketing system?
- What if you never had to make another cold call again?
First and foremost, who is Mark Satterfield?
Mark experienced a successful corporate career with PepsiCo and Kraft Foods. When he decided to go out on his own as a marketing consultant, he realized his network of business contacts were not going to get him where he wanted to go.
He needed to develop a system to attract clients to his business, and that’s exactly what he did. Now, Mark teaches consultants, advisors, and other professionals that market to an affluent audience how to fill their pipeline with qualified prospects that have “raised their hand.”
In other words, they want your help. No more chasing prospects. They come to you.
Sounds great…but does it actually work?
The system Mark uses and discusses in his book isn’t completely unique.
After all, Mark isn’t the only person in the world that knows how to attract steady streams of clients to his business. The system Mark teaches (and close variations of it) are used by thousands of businesses.
What makes “The One Week Marketing Plan” such a great book isn’t that it is some revolutionary new system that has been kept hidden under lock and key, far from it.
Actually, the exact opposite is true. What makes Mark’s approach so great is that it has been battle tested and proven by thousands of business owners in hundreds of niche markets.
Mark does a phenomenal job of taking a complex subject like attracing new clients, and breaking it down into a simple, straight-forward approach that can be followed and implemented in a week. Heck, you can drag your feet, and still have this system set up in a month without issue.
I would argue that if you really wanted to bust your tail and implement what Mark teaches, you could do it in 2-3 days.
So what’s covered in the book?
I don’t want to give away too much information (it wouldn’t be fair to Mark), but I will say this:
- You’ll learn how to select the perfect niche market for your business.
- You’ll learn how to create an irresistable free offer that will provide value to your prospects, while positioning you as the authority within your niche.
- Mark will show you a cost-effective method for creating your website (or just a squeeze page) and getting it online in less than a week (possibly even in one day).
- You’ll get 7 proven email autoresponder templates you can use to “drip market” to your prospects over a period of 10-14 days.
- Mark will show you how to start generating leads quickly with high-quality paid traffic sources.
In a nutshell, you get exactly what Mark promises; a solid blueprint designed to do one thing; help you get new clients on a consistent basis without have to spend a ton of time or money on marketing.
Would I recommend “The One Week Marketing Plan?”
What I really like about “The One Week Marketing Plan” is that Mark not only gives great advice, but his book includes an actionable plan. You can read one chapter a day, do what Mark tells you to do, and you’ll have a client attraction system in place in a week.
I personally bought this book because I was suffering from information overload. I’ve been a marketing professional for several years now, but lately, I had allowed myself to get bogged down by tactical advice.
I needed a straight forward, relatively easy to implement client attraction system. I needed to keep it simple for my sanity.
I saw this book on the shelf at Barnes & Noble in Macon, GA., and as soon as I picked it up I felt like I had found it at just the right time.
Fastforward a week and I’ve created my free offer, built a squeeze page, written a few autoresponder marketing messages, and selected a couple of paid traffic sources that I’m currently using to generate leads (3 leads so far with more to come I’m sure).
So Mark’s book gets two thumbs up from me, and if you’re wanting to attract more new clients to your business, it’s a must read, regardless of your niche or industry.
In fact, I highly recommend that you visit Mark’s website at http://www.gentlerainmarketing.com and sign up for his email list. His insights will help grow your business.