You probably worked your tail off to get email subscribers, spending a lot of time and/or money on traffic, lead magnets, landing pages and more.
However, along the way maybe you got a little too busy (or let’s face it, lazy…), and put communicating with your email subscribers on the backburner.
Don’t worry. It happens.
The good news is you found this article, and I’m going to share with you a ninja email template that you can use to re-engage old email subscribers and bring them back from the dead.
So if you need to reconnect with old subscribers, and want to see a bump in conversions and sales in the process, here’s the email that will do just that.
Subject line: We’ve been away for awhile…here’s why
Maybe you’ve noticed we’ve been MIA here lately at (insert company name). While that may seem kinda crappy on the surface, if you’ll give me 60 seconds, It’ll be worth your time…promise.
We decided that as an organization, we simply weren’t doing enough to help companies like (insert your target audience) with their most pressing (insert what you do) needs.
Not satisfied with giving you anything but our best, we ceased all of our marketing & communications for a few months to focus on bringing back VALUE.
And we’ve done it…in fact, we nailed it.
To read more about what we’ve been up to, click the link below:
(insert link to article dedicated to “what you’ve been up to lately as a company”)
We know that a lot of you really loved our material, and if we’ve ticked you off by going “off the grid” the last few months, we’re truly sorry. Just know it was for the greater good.
Again, you can check out what’s been going on at XYZ company here:
(insert link again)
VP of Marketing
P.S. We’ll be reaching out to you again on Thursday to give you a heads up on what’s next. If you’re no longer intersted in solving (insert customer’s main problem or pain point), then feel free to unsubscribe from our list below.
Why this template works to re-engage your email subscriber list
Three words; From the heart.
This isn’t corporate speak. It isn’t trying to pull the wool over anyone’s eyes. You’re acknowledging mistakes that your organization has made, and inviting your email subscribers to move forward with you in a new direction where you will be focused on providing even more value for your target market.
In addition, you’ve created a page on your website that people can check out to see what’s been going on, and what you’re doing now. By getting your subscribers to click to a page on your website, you are re-engaging them and building trust again.
Finally, the P.S. shows that you are serious. You are telling your subscribers they will be receiving another email in a few days, and if they are no longer a fit for the problems your company helps your target audience solve, they can unsubscribe.
Sure, you’ll get some unsubsscribes, but those individuals were never going to buy from you anyways, so it’s no big deal. You only want potential buyers and customers on your email lists anyways.
Let me know how it works for you!
If you’re in a position where you need to revive a dead email list, try the above email and let me know. Now, you obviously may have to tweak it slightly to meet the needs of your company or organization, but the fundamentals are the same.
Now it’s time to just…hit…send.
P.S. This is a great starting point, but if you really want to fully re-engage old email subscribers and start generating new sales left and right from a “dead list,” you’ll need a series of carefully crafted autoresponder email messages.
I can help you with that, and I’d love to hear more about your project. Just send an email to firstname.lastname@example.org and I’ll respond to you as soon as possible.