I’m an Email Copywriting Specialist.
There are a lot of copywriters out there who can write emails, but few specialize exclusively in email copy. I know how to use the email medium appropriately to achieve your marketing goals (generate more leads, produce higher quality leads, or nurture new/existing leads).
If you are a B2B company looking to nurture leads, shorten sales cycles, and increase your sales I know how to write emails to accomplish these goals.
Serious Marketing & Sales Experience.
I’ve been both a marketing director for a digital agency, and a software sales rep for a subsidiary of a $3.4 billion dollar Fortune 1000 corporation. This puts me in a unique position to understand how effective copy can help your company both from a marketing & sales perspective.
I Know How to “Break it Down” and Sell Products & Services that are New, Expensive, or Complex.
Your prospects have short attention spans, and if you confuse your leads they’ll run for the hills. I write copy that breaks down complex products and services into simple, straightforward concepts that your prospects will understand and relate to.
Deep Research: I Understand Your Audience & Look at Things from the Customer Perspective.
The most well-written copy in the world will fail if written with the wrong customer in mind. If you’re honest with yourself, you’ve probably got a bit of “tunnel vision” regarding the products/services offered by your company.
I look at things from the customer’s perspective, which means I’m able to not only write relatable email copy, but also uncover weakness and possible sales objections that need to be addressed. Most importantly, my emails will connect with your leads on a deep level and position you as the most qualified company to do business with in your field or niche market.
I’m Not a Jerk!
C’mon…nobody wants to work with a jerk! “Creative types” tend to get a reputation for having big egos. I don’t. You know your product better than me, and while I may politely challenge you on something (you don’t want to hire a “Yes Man” do you?), I have the utmost respect for you as a client and a person. I’m teachable and understand that you have a far better working knowledge of your product or service than I do!
So What Now?
If you like what you see, I’d love to have a chat with you to see how I may be able to help. You can Contact Me Here, and we’ll schedule a time to talk!